Immediate Appoints Matt Pietsch as Chief Revenue Officer

BIRMINGHAM, Ala. – Wednesday, September 30, 2026 – Immediate, a leading earned wage access (EWA) and financial wellness platform, today announced the appointment of Matt Pietsch as Chief Revenue Officer (CRO). Pietsch joins the executive leadership team as the company continues to accelerate growth, expand strategic partnerships, and advance its mission of improving financial wellbeing globally.

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Pietsch brings more than 25 years of executive leadership experience building and scaling high-growth HR technology and SaaS companies. Throughout his career, he has successfully led organizations through periods of rapid growth, business transformation, go-to-market expansion, fundraising, and overall business excellence. His leadership has helped multiple companies achieve successful exits while creating lasting value for customers, employees, and shareholders.

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As CRO, Pietsch will help scale the company's growth while enhancing the customer experience, strengthening strategic partnerships, and driving operational excellence across the organization.

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"Matt's extensive experience leading high-growth technology companies makes him an exceptional addition to our executive leadership team," said Matt Pierce, CEO and Founder of Immediate. "His proven ability to build scalable organizations and execute growth strategies will be instrumental as we continue expanding our reach and delivering innovative financial wellness solutions to employers, financial institutions, and their employees."

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“Immediate has built an outstanding solution and established itself as a leader in earned wage access. There is a tremendous opportunity to build on that momentum, launch innovative products, and make an even greater impact on financial wellbeing. I’m excited to help scale the business, enhance the customer experience, and bring Immediate’s solutions to more employers, financial institutions, and employees.” - Matt Pietsch, CRO of Immediate

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Immediate, a global leader in EWA, is accelerating its growth with a continued focus on bringing top talent to the team and expanding its reach across employers and financial institutions. By making earned wages more accessible, Immediate gives workers greater financial flexibility while helping organizations strengthen engagement, improve retention, and build a healthier, more resilient workforce.

Learn more about Immediate here: www.joinimmediate.com.

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About Immediate

Immediate is a financial technology company helping employers and financial institutions deliver modern liquidity and financial wellness solutions. Founded in 2019, Immediate's platform includes earned wage access, off-cycle payments, digital tips, paycards, and private-label direct-to-consumer earned wage access, all supported by seamless integrations with payroll, workforce management, and banking systems. Built to support organizations and workforces at scale, both domestically and globally, Immediate helps improve access to earned income, reduce financial stress, and strengthen engagement, retention, and financial well-being.