Birmingham, Alabama (May 5, 2025) — Immediate, a financial technology company specializing in earned wage access, has announced a strategic partnership with Trace Crowe as they enter the 2026 golf season. This collaboration reflects a shared emphasis on performance, discipline, and measurable impact, aligning the organization’s mission with the professional standards demonstrated on the PGA TOUR.
As Crowe continues to carve out his place on the PGA TOUR, Immediate sees a natural alignment between the mindset required to compete at the highest level and the company’s mission to modernize how people access their earnings. The partnership reflects a broader movement, with forward-thinking companies showing up in new spaces to champion financial wellness for today’s workforce.
Since its launch, Immediate has grown alongside the evolving needs of employers and employees, supporting hundreds of organizations across industries like hospitality, healthcare, and manufacturing. By giving workers more control over when and how they’re paid, Immediate is helping reduce financial pressure in the moments that matter most.
“Trace’s journey to the PGA TOUR is a testament to perseverance, discipline, and earning your opportunity through hard work,” said Matt Pierce, CEO of Immediate. “These are values that resonate deeply with what we see every day from frontline workers across the country. At Immediate, we’re proud to support individuals who are putting in the work to get ahead, and this partnership reflects our belief in helping people take the next step when it matters most.”
For Crowe, the partnership goes beyond logo placement, it’s about discipline. "Golf has taught me that progress comes from consistency, discipline, and believing in yourself through the ups and downs. I’m proud to partner with Immediate because they support people who show up every day, put in the work, and keep pushing toward something better.”
With the season underway, Immediate and Crowe will bring that shared purpose to courses and conversations across the country, connecting with leaders in the fintech space, partners, and fans around a more modern vision for financial wellness.
About Immediate Immediate is a leading fintech company revolutionizing how employers support their teams with pay access. Founded in 2019, Immediate offers a seamless, all-in-one solution—including earned wage access, off-cycle payments, digital tips, and employee pay cards—that integrates effortlessly with existing payroll and time-tracking systems. By reducing financial stress, improving retention, and boosting productivity, Immediate helps employers build a stronger, more engaged workforce.
Media Contact
Carly McGavin
(770) 826.7322
carly@joinimmediate.com
Photo Credit: Johnnie O.
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